Image courtesy of: PinterestĮither a vertical or square static image format, they’re a great opportunity to directly illustrate your brand in Pinterest’s native format. Standard pin ads are exactly the same as regular pins, although they’ll say “Promoted by” next to your company name. Here are the types that are currently available. You can use Pinterest to display a wide variety of ad formats throughout the platform. However, your own results will vary depending on your products, your target audience, and how you approach Pinterest advertising. Regarding ads, Pinterest says that retail brands see a two times higher return on ad spend compared to social media. And 45% of people in the US with a household income of more than $100,000 are on Pinterest-that makes for quite a bit of spending power. Keep in mind, however, that even organic content on Pinterest can have a lot of sales potential-those that use the platform weekly are 2.2 times more likely to say it’s the most influential platform in their purchase journey versus social media platforms. Are ads on Pinterest effective?Īds on Pinterest absolutely can and do work for businesses with products and services that are a good fit for the platform. I’ve seen great ads from companies in the education, photography, and even marketing industries. Instead, it may require fine-tuned targeting or a more creative angle.
While Pinterest users are mostly women (60%), the platform has also seen a big increase in the number of men signing up, as it fast becomes a go-to site for finding and saving ideas and inspiration of any kind.Īds on Pinterest generally work best for merchants who run stores in those industries that dominate Pinterest feeds to begin with:īut this doesn’t mean that only businesses within these verticals can rock Pinterest ad campaigns and see great results. Pinterest ads: Boost your marketing efforts.
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